Best Under Armour Promo Code · Under Armour Discounts & History
Under Armor has revolutionized the way athletes dress around the world. A company focused on performance, created by an athlete and for athletes. Sponsoring brand of Michael Phelps, Tom Brady, Stephen Curry, among others of the biggest names in the world sport. Under Armour has one mission: to make you better. The Brand was created on a football field in 1996 when University of Maryland special teams captain Kevin Plank looked down at his heavy, sweaty cotton T-shirt and thought: there has got to be something better. So, he made a T-shirt that keeps you cool, light, and dry, so you can push yourself further. And it changed the way athletes dress forever. Today, UA makes a lot more than performance T-shirts-shoes that make you faster, gear that takes on the elements, digital tools to help you get healthier-but that commitment to innovation still lies at the heart of everything UA does. With offices all across the globe, the Brand is committed to inspiring athletes with performance solutions they never knew they needed and can't imagine living without. To see the latest innovations, go to underarmour.com. Get the latest news at about.underarmour.com.
And find out how you can join the team at careers.underarmour.com. Combining high technology and aiming at the athlete's maximum performance, the American Under Armor dared to challenge in the American market giants of the segment, with unique and quality products to an efficient marketing and vibrant colors. Today it is considered by Forbes as one of the most valuable sports brands in the world. In 2006, Under Armor started to manufacture sports shoes, especially running shoes that are very light, flexible and fast, and that incorporate several technological innovations of the brand.
Discount | Description | Expiry Date |
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10% | Discount coupon Under Armour with 10% OFF OFF on your first purchase BEMVINDO10 | 2024-12-03 |
15% | Under Armour discount coupon Under Armour voucher guarantees 15% savings on the MADRUGADA15 | 2024-11-29 |
30% | 30% Discount sitewide on $49+ at under armour canada
| 2024-11-22 |
20% | Receive an extra 20% Discount every order with the Under Armour military and first responder
| 2024-11-26 |
40% | Score 40% Discount everything with free shipping - Under Armour coupon HOLIDAY | 2024-12-31 |
25% | Under Armour Promo Code Score 25% Discount sitewide SPRING25 | 2024-12-31 |
Free Shipping | Free Shipping Sitewide G92LM2 | 2024-12-02 |
About Under Armour, Inc.
Under Armour makes performance clothes for doing battle on the sports field and in the gym. The company is the official footwear supplier of the National Football League (NFL) and Major League Baseball (MLB) and partners with the National Basketball Association (NBA); it outfits everyday athletes as well. Under Armour claims its products, made from moisture-wicking and heat-dispersing fabrics, keep athletes dry and comfortable during workouts. The company also makes technology that helps customers track their fitness. It sells online, by catalog, and through retail and outlet stores worldwide. Its locker room of athlete endorsers include top performers in football, basketball, soccer, and baseball. Under Armour operates worldwide but generates most of its revenue in the US.
Operations
Apparel designed for winter (COLDGEAR), summer (HEATGEAR), and year-round (ALLSEASONGEAR) wear accounts for more than 65% of sales. Footwear brings in about 20% of sales with accessories such as hats, bags, and gloves contributing just under 10%.
Under Armour also has a small but growing Connected Fitness business, which includes fitness-related apps such as MapMyFitness, MyFitnessPal, Endonondo, and UA Record. The free-to-use apps generate revenue from advertising and account for the remaining revenue (along with licensing fees).
Almost all of Under Armour's products are made by third-party manufacturers in some 15 countries. About 60% of the company's products are made in China, Jordan, Vietnam, and Malaysia.
Geographic Reach
Under Armour operates globally. Beyond North America, where it generates about 70% of sales, the company's products are sold primarily in Germany and the UK. It also sells in Japan, Hong Kong, and South Korea through a third-party licensee.
In addition to its main headquarters in Baltimore, Maryland, Under Armour has headquarters locations in the Netherlands (for Europe), Panama (for Latin America), and Hong Kong and China (for the Asia-Pacific region and Greater China).
The company's distribution facilities are in Sparrows Point and Glen Burnie, Maryland; Mount Juliet, Tennessee; and Rialto, California. It also operates some 320 brand and factory house stores located primarily in the US, Canada, China, Chile, and Mexico.
Sales and Marketing
Under Armour generates more than 60% of its sales through its wholesale business, although its direct-to-consumer business is growing rapidly.
Sports marketing -- on the high school, collegiate, and professional levels -- is key for the company in building its brand and expanding its customer base. Under Armour uses outfitting agreements; professional, club, and collegiate sponsorships; and individual athlete and influencer agreements to attract attention. It also sponsors and hosts consumer sporting events such as youth camps and clinics.
The company's advertising expense was $543.8 million, $565.1 million, and $477.5 million in 2018, 2017, and 2016, respectively.
Financial Performance
Under Armour's revenue has jumped nearly 70% in the past five years as more consumers clad themselves in Under Armour branded athletic wear. Net income had been following a similar upward trajectory until 2017 when it plummeted amid restructuring charges.
In 2018 the company reported revenue of $5.2 billion, up 4% from the prior year. Growth in apparel, driven primarily by training clothing, led the charge. Increases in footwear and connected fitness also added to the results. Accessories sales, however, fell about 5% year-over-year. Geographically, huge gains in the EMEA and Asia-Pacific regions were more than enough to offset a small decline in North American revenue.
Net loss that year improved just slightly, from $48.2 million to $46.3 million, but Under Armour still had a second consecutive year of significant restructuring and impairment charges related to a company plan to optimize operations.
Cash at the end of 2018 was $566.1 million, an increase of $247.9 million from the prior year. Cash from operations contributed $628.2 million to the coffers, while investing activities used $202.9 million, mainly for capital expenditures. Financing activities used another $189.9 million for payments on long-term debt.
Strategy
After unbridled growth for most of the past decade, Under Armour's sales slowed in 2017 and 2018 because of its struggling North American business, which accounts for some 70% of total revenue. The company has responded with a broad restructuring that has reduced headcount, consolidated facilities, closed stores, and refocused resources. As part of a five-year growth plan, it is focused on creating innovative products -- including digital integration -- and investing in high-growth-opportunity areas such as international operations.
In 2017 and 2018 the company introduced several product advancements, including Reactor temperature-regulating fabric and Threadborne sports performance fabric as well as the HOVR connected footwear platform. It is also building an ecosystem of products around its connected footwear and fitness apps such as MapMyFitness/MapMyRun. In early 2019 it announced integrations with Samsung's Galaxy smartwatch and JBL wireless headphones
Under Armour also plans to build on its growing international sales, which account for about quarter of its revenue (compared to about half of that in 2015). In 2018 the company revamped its regional structure, appointing new managing directors for Latin America and the Asia-Pacific and EMEA regions. It also announced plans to expand its Hong Kong headquarters. In early 2019 it opened a new regional headquarters in Amsterdam. Building a global brand would help Under Armour compete with larger rivals Nike and Adidas, who generate much more revenue outside the US and have logos known around the world.
Company Background
Under Armour was founded in Washington, DC, in 1996 and moved to Baltimore, Maryland, two years later. It promoted apparel specifically for athletes, fabric designed to keep them cool when it is hot and keep them warm when it is cold.
The company considers its inclusion in the 1999 film Any Given Sunday as its big break, claiming that "athletes everywhere took notice."
It continued focusing on the sports world, inking supplier or licensing deals with the NHL, MLB, and USA Baseball in the early 2000s. Under Armour went public in 2005.
The following year the company moved into footwear with a line of football cleats; it eventually became the official footwear supplier to the NFL.
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The Under Armour discount coupon (also known as a voucher, gift certificate, discount voucher, promotional coupon, discount code, or promo code) are codes used by online stores to convince undecided customers to complete their purchase. If you enjoyed the discount offered by our coupons, we recommend that you checkout immediately as they have very limited validity.
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Currently, 9 promo codes and 28 deals available for Under Armour:
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In the last 30 days, 95 members have saved on average 50% at Under Armour.
To use a Under Armour coupon, copy the related promo code to your clipboard and apply it while checking out. Some Under Armour coupons only apply to specific products, so make sure all the items in your cart qualify before submitting your order. If there's a brick-and-mortar store in your area, you may be able to use a printable coupon there as well.
There are currently 100+ Under Armour online coupons reported by Under Armour. These deal offers are available online, including 9 coupon codes. Today alone, users have collectively cashed in on 28 offers.
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The Under Armour promo codes that are currently available end when Under Armour sets the coupon expiration date. However, some Under Armour deals don't have a definite end date, so it's possible the promo code will be active until Under Armour runs out of inventory for the promotional item.
Under Armour is the leader in performance apparel, footwear and accessories for athletes at all levels, from youth to professional, on playing fields around the globe. Under Armor is a brand of sportswear, sports shoes and accessories. Although they manufacture a wide range of sportswear, it focuses on technical clothing for athletes and professional sportsmen. It was founded in 1996 by Kevin Plank when he was 23 and a football player at the University of Maryland. Kevin decided to create Under Armor tired of having to change sweat-soaked shirts during games. It was in this way that he began to create absorbent and high performance sportswear in the attic of his grandmother's house. Soon the brands that until that time were leading the market, such as Nike, Adidas or Reebok, followed in his footsteps creating their range of sportswear with absorbent properties.
Discount Codes | 37 |
Best Under Armour Coupon | $50 |
Working Coupon Codes | 9 |
Redeemed Codes | 95 |