TripAdvisor.com is a travel website that assists customers in gathering travel information, posting reviews and opinions of travel-related content and engaging in interactive travel forums. TripAdvisor was an early adopter of user-generated content. The website services are free to users, who provide most of the content, and the website is supported by an advertising business model.
TripAdvisor lists over 8 million locations - restaurants, hotels, and tourist attractions.
- 24% of US travelers always rate their hotel stays.
- 47% of global internet users aged 16-24 posted an online review last month.
- TripAdvisor leads with 37.7 unique monthly visitors in the US alone.
Long gone are the times of just mom-and-pop dreaming of vacations. Online travel market 2019 stats show that Gen Z is taking the lead and that a third of Americans plan to spend more on leisure and travel in the next 12 months. US TripAdvisor stats are only a starting point, with the site covering all corners of the world.
TripAdvisor ranks number 1 in the Travel and Tourism category in the US.
- Nearly 80% of searches come from desktops.
- 96.13% of traffic comes from customers searching directly for 'tripadvisor'.
- Visitors check between six and seven pages per visit in the US and as many as 10 in Italy.
With global travel on the rise and the tourist industry worth $1.7 trillion in 2018, we can only guess TripAdvisor's expected growth will remain steady. We've all been there: on the lookout for an offbeat destination while TripAdvisor's digital map of the world is expanding to connect cultures, peoples, and devices.
Still not convinced? See how all that translates into dollars.
TripAdvisor generates revenue of $1.62 billion worldwide.
- The TripAdvisor market share in the US in terms of user visits beats all others by 13.4%.
- Experiences & Dining revenue is up 29% year-on-year to $80 million for Q1 in 2019.
- TripAdvisor operates in 49 countries and 28 different languages.
Investing in new features definitely pays and it shows in the TripAdvisor 2019 revenue spreadsheet: the platform is the 125th most visited site in the world.
In 2015, the company rebranded itself for the Chinese market and took up the name Mao Tu Ying. Bringing together the Chinese characters for 'owl' and 'journey', it strengthened its positions in one of the most promising travel markets worldwide.
TripAdvisor ended 2018 as one of the best-performing stocks in the S&P 500.
- TripAdvisor's stock rose 60% in 2018.
- TripAdvisor's cash flow improved 37% in Q2 of 2019.
- The portfolio of bookable activities grew to 83,000 from 56,000 in 2018.
While global hotel chains can get a bit impersonal, local adventure is the real thing.
As the saying goes: 'Tourists visit. Travelers explore.' The TripAdvisor rankings undoubtedly benefit from the company's focus on experiences.
TripAdvisor has acquired 29 platforms so far.
- TripAdvisor acquired Viator for $200 million in 2014.
- Bokun, TripAdvisor's latest acquisition, received $420, 000 in grants.
- New York's Citymaps, backed by $12 million in venture funding, became part of TripAdvisor for an undisclosed amount.
But wait, that's not all. Who are TripAdvisor's competitors? Not too many seem to be left out there. TripAdvisor keeps the largest travel platforms on their toes as it steadily expands to cover more of travelers' needs.
But in the end, it's not all about money.
Now let's turn to some TripAdvisor user statistics.
TripAdvisor Usage Statistics & Demographics in 2020
TripAdvisor is much more than a travel-research and review tool. TripAdvisor is love, TripAdvisor is life. And food. And hotels.
TripAdvisor has 490 million unique monthly visitors.
- 92% of travelers pick places with detailed descriptions.
- The travel giant generates 22 million tourist trips a year.
- TripAdvisor accounts for 10% of global travel spend.
There's a lot of room to go north of these millions. TripAdvisor is doing it by boat by adding over 70 'Ship-tineraries' this year. You can find one suited for every pocket, from luxury cruises to white-water rafting.
Travel deals statistics show that as long as we can dream up new destinations and experiences, we don't mind coming back to the same platform for a virtual tour first.
TripAdvisor receives about 7,000 new contributions every hour.
- Brad Jill from Hong Kong has posted the most reviews - 3,200 and counting.
- 250 TripAdvisor employees watch out for fraudulent reviews.
- It takes 72 hours max for a review to be moderated.
Be careful though, fictional places also make it to the TripAdvisor restaurant reviews. The Shed at Dulwich is one of the most popular spoof spots on the platform. So obviously people like reading. If you want to make a mark, the least reviewed nation is Tuvalu.
72% of consumers always or frequently read reviews before deciding where to visit, eat or stay.
- 52% of TripAdvisor users would never book a hotel with no reviews.
- 85% agree the reviews they read on TripAdvisor accurately reflect their experience.
- Users read nine reviews on average before making a decision to book a hotel or a restaurant.
User reviews, pictures, and everyday travel stories sound a lot more authentic than any fancy catalog. This is one of TripAdvisor's best features since the trust is placed with the opinion of fellow travelers - rather than that of the virtual platform itself.
With all of us getting used to digital word-of-mouth, 39% of travelers say they ignore extreme comments. In the meantime, the number of reviews keeps growing.
Over 30% of travelers research their trip 1-3 months in advance.
- 35% of travelers aged 18-34 begin their search by comparing destinations.
- The main reason to visit a destination is to experience its culture, society, and people.
- 72% of Millennials and 63% of Gen Z users prefer to spend money on experiences than on things.
As you can see, TripAdvisor user demographics highlight some interesting tendencies between various generations.
Given that dreaming up the perfect trip is an integral part of the travel experience, it's now time to look at online travel lead generation.
In other words, how much is the 'I-want-to-get-away' moment worth in bookings?
87% of travelers write reviews to share good experiences.
- Two-thirds of consumers get ideas for places to stay from TripAdvisor.
- Beach vacations attract 57% of customers.
- Klook, the rising experiences expert, is TripAdvisor's most ambitious competitor.
That takes us to the next question: Why is TripAdvisor important for your business?
TripAdvisor's Impact on Hospitality Business
TripAdvisor has changed the global travel industry and that might be an understatement.
Nearly 90% of hoteliers say TripAdvisor is crucial to their business.
- Cambodia's Viroth's Hotel in Siem Reap, named the best hotel for 2018, costs just $135 a night.
- Lisbon's Pasteis de Belem is the most reviewed restaurant with 10 000 ratings.
- 86% of TripAdvisor users would recommend TripAdvisor to fellow travelers for trip planning.
As you can see travelers are not always looking for luxury but memorable experiences. If you're a satisfied traveler, return the favor and take the time to write an objective review. Remember, though: bad grammar is a big turn-off for 31% of users.
If you're a hotelier, make sure you address criticism and learn from it. According to TripAdvisor data, 70% of businesses say that reviews have helped them improve their service. Even more impressive, 87% of travelers agree that a thoughtful response to a bad review improved their impression of the property.
Refundable rates are three times more likely to convert than non-flexible ones.
- 60% of global destination searches happen on mobile.
- Desktop still has a six times higher conversion rate, with 4.5% in 2017.
- A one-second delay in page response can result in a 7% drop in conversions.
In general, for 100 visitors browsing a travel site, about 40% will click to check rates, over 7% will click through credit card details and 2.2% will complete a booking.
If you want to boost those, TripAdvisor gives you pointers: include a clear cancelation policy, a trust-inspiring description and an adequate photo for each listing. These are best browsed on a phone, but booked on a desktop, TripAdvisor news also confirms. The TripAdvisor mobile app is also constantly improving as the company diversifies its tourist offerings.
What is a TripAdvisor discount coupon?
At 1001couponcodes.ca we believe that getting a discount is much more fun! So we offer the best discount coupons TripAdvisor for free. Together we also provide special offers, links, exclusives and many promotions totally at no cost to you.
On our coupon site you can find TripAdvisor special offers and deals TripAdvisor, plus thousands of offers from the largest and best online stores in Canada and the world, we filter only the most trusted stores with good customer service. We also check out store specials and make them available to our most special readers. You can make your purchase at TripAdvisor and get a discount using the TripAdvisor discount coupons that we update daily.
We usually highlight coupons that are valid for the entire store, in percentage and then fixed value.
Our goal at 1001couponcodes.ca is to follow the whole internet and publish on this portal all the savings opportunities when it comes to buying, either in the form of discount coupons or event offers. For example, check out our Phone.com Coupon Codes or Avira Coupon Codes, they have daily new offers and coupon codes. Through discount coupons, our readers get exclusive discounts on their purchases at TripAdvisor and thousands of other establishments. Our site is free, here nobody pays anything to use a discount coupon!
The TripAdvisor discount coupon (also known as a voucher, gift certificate, discount voucher, promotional coupon, discount code, or promo code) are codes used by online stores to convince undecided customers to complete their purchase. If you enjoyed the discount offered by our coupons, we recommend that you checkout immediately as they have very limited validity.
How to use this discount coupon TripAdvisor?
The TripAdvisor coupon can appear in two ways, a code to enter in the shopping cart during checkout, or a specific link that applies an automatic promotion or redirects to a special offers page. Here's a walkthrough to understand how to use the discount coupon TripAdvisor:
- click on "get coupon";
- copy (ctrl c) the coupon code and click "go to store";
- Some coupons are available in link format, so be smart, because when you enter the store you should realize the discount applied to the products;
- navigate to TripAdvisor and choose the product you want. put it in the shopping cart, paste the coupon (ctrl v) into the field called "discount coupon" or "gift card";
- see if the discount was applied correctly. the best coupons expire soon, so we recommend finalizing your purchase.
- If you enjoyedTell everyone how you got a discount on TripAdvisor!
What is a TripAdvisor coupon code?
A coupon code from TripAdvisor is a alphanumeric code that you use to get the discount on your order. These Coupon Codes are also called coupon code, promotional code, discount code, promo code or voucher. Webshops from around the world use these types of codes to give discount to their customers on certain products or orders.
Our top 5 stores in Hotels:
How can I use a TripAdvisor coupon code?
An action code or promotional code from TripAdvisor Can be used in two ways. The first way is by simply clicking on "SHOW CODE", copy the code and paste it into the shopping cart of the webshop. The other way is by clicking on 'VIEW OFFER', you will then be redirected directly to the webshop and the discount will be applied automatically.
How do you find a couponcode at 1001couponcodes.ca? First of all, look for the desired store in the search bar at the top of this page. Are you looking for a particular product or brand? Then you can type it in the search bar. You can also find your desired webshop in our "SHOPS A-Z" or "CATEGORY" overviews. If you've come to our webshop page, choose a coupon code or offer you'd like to use.
- Copy the couponcode from TripAdvisor by clicking at "SHOW CODE" or "VIEW OFFER"
- Does a coupon code appear? Then you can copy the code by clicking at the button "COPY"
- Does the modal not show a coupon code? Then you can click directly in the big blue button "VISIT TripAdvisor
- On the TripAdvisor website select one or more products and place it into the shopping basket. When you are finished, then have a close look at the basket. Just before the actual checkout, there is somewhere the option to enter an action code, promo code, voucher or coupon code. You paste (CTRL V) here the previously copied code and the discount is applied immediately.
- Please check if the discount has been applied correctly, as it may occur once you're just late and the coupon code has expired. It may also be that the coupon code is only valid for a particular product. In that case, you can just get a new coupon code from our website. It is therefore important that you read the terms of the coupon code.
- Successfully? Then share our Coupon Codes, promotional codes, promotional codes and offers with your friends and family, so they can also make use of additional discounts.
FAQ
What are the current promo codes or offers available for TripAdvisor in April 2025?
Currently, promo codes and 8 deals available for TripAdvisor:
Unlock savings with TripAdvisor's special offers Travel Reviews Rewards
Travel Deals Alert
Save on Tours and Activities with TripAdvisor
How much can I save at TripAdvisor?
In the last 30 days, 9 members have saved on average 10% at TripAdvisor.
How do I use TripAdvisor coupons?
To use a TripAdvisor coupon, copy the related promo code to your clipboard and apply it while checking out. Some TripAdvisor coupons only apply to specific products, so make sure all the items in your cart qualify before submitting your order. If there's a brick-and-mortar store in your area, you may be able to use a printable coupon there as well.
How many TripAdvisor online coupons are available?
There are currently 100+ TripAdvisor online coupons reported by TripAdvisor. These deal offers are available online, including coupon codes. Today alone, users have collectively cashed in on 8 offers.
How to save money at TripAdvisor?
You can save money at TripAdvisor by using one of the current TripAdvisor coupons from 1001couponcodes.ca. Right now, the most you can save is 10%.
How long do TripAdvisor coupons last?
The TripAdvisor promo codes that are currently available end when TripAdvisor sets the coupon expiration date. However, some TripAdvisor deals don't have a definite end date, so it's possible the promo code will be active until TripAdvisor runs out of inventory for the promotional item.
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