Happy socks started in the spring of 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colourful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the happy socks collective of creators. Today happy socks are sold in more than 90 countries and on every continent. Happy socks features an almost endless variety of models and designs, using a broad spectrum of colour combinations and original patterns. Simply put: there's a pair of high-quality socks and underwear for every occasion, mindset and style.
HAPPY SOCKS. Founded by Swedish friends Viktor Tellin and Mikael Söderlindh in 2008, Happy Socks - as the name suggests - aims to spread joy through fun, colourful hosiery. Turning an everyday essential into a high-quality design piece, the founders of Happy Socks believe in being experimental in all areas of fashion. Now sold in over 70 countries, the brand has a pair of socks suitable for every occasion, mindset and style.
Happy Socks have been making a boring wardrobe staple fun for 10 years now, reaching a whopping 12,000 stockists in over 90 countries. So, how did the fun-loving founders Mikael Söderlindh and Viktor Tell, who had no experience in eCommerce prior to launching the sock brand, create a $100 million dollar business?
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A pair of socks and a pair of friends
Happy Socks is all about bringing joy to an under-loved, overlooked garment- which it does through bright colors and bold sock patterns. In the words of Swedish founders Mikael Söderlindh and Viktor Tell, it's simply about 'doing what we like and having fun.' After finding out that people buy an average of 12-14 pairs of socks per year, they saw a huge opportunity in the market to make these purchases less mundane and more exciting.HappySocks_Mikael_Viktor-600x406
Image courtesy: WGSN
With a 'jump right in' attitude, the duo wasted no time launching their happy enterprise. Starting their endeavour in 2008, with no experience in socks or eCommerce, they optimistically aspired to be the first designer sock wholesale brand. Shortly after having this vision, they started the company, secured a factory in Turkey and began designing their first products. Flash forward 10 years later, Happy Socks have achieved an astounding amount of success, selling directly online and via third parties-both big department stores and global online retailers.
Stubbed toes on the path to happiness
That's not to say that Happy Socks has been smooth sailing from the beginning. It took the company nearly six years to master eCommerce, and took a global team of experts to get the formula right, as they couldn't rely on people just finding their brand in Happy Socks retailers' stores. This was particularly true when organic traffic wasn't as high as expected - people weren't necessarily ready to order socks online, but rather preferred to find them in physical stores.HappySocksMain-1024x576
Image courtesy: WGSN
'Maybe not all the decisions have been the greatest ones because we wanted fun,' says Mikael Söderlindh. He reflects, 'It's so easy to say now that everything happened, everything's so great, but no. It was tough. It's been super tough to do it.'
Putting the best foot forward with local partnerships
The solution to the eCommerce problem was hiring the right people in-house and finding a global team who could localize web pages, work with warehouses, and market the business to bolster the organic traffic. Instead of starting with big, brand-name chains, they used local partners and successfully tapped into the entrepreneurial ecosystem in each of the 90 countries they work in. Building this local trust and brand recognition worked better than their wildest dreams - in fact, it's a strategy they are still using today.
The brand's presence has also been boosted with high-profile collaborations with names as diverse as Iris Apfel, The Beatles, and Snoop Dogg. All of this together has made the company a game changer in the sock world: 'Everybody who didn't do colorful socks, they do colorful socks today,' says Söderlindh.HappySocks-TheBeatles
With the brand recently expanding into underwear and a specific women's sub-label (Hysteria), there's something to be noted about having a strong brand image, furthermore one that universally uplifts people. As a result, the brand is the driving force behind their happy, loyal customers: 'Our brand is stronger than just the product. So we could do a hotel or a spaceship. I don't even know all we're going to do,' says Tell.
Happy Socks is now moving to open branded store locations globally, including a Happy Socks NYC store, with the target for this year to reach 80-90 Happy Socks stores. Given the nature of the product, these stores would only need a small retail footprint of 500 square feet.
Key takeaways to knock your customers' socks off
So what can other eCommerce retailers learn from Happy Socks? Here are a few takeaways:
Take a global approach and find strong local partnerships with personal connections
Hire the right people to build a global brand and strong eCommerce presence
Focus on creating a brand that consumers love so that any changes to the product don't matter.
Men's Happy Socks. If white trainer socks aren't expressive enough for you, the range of standout products at Happy Socks will be. Discover crazy, colourful and unapologetically unique socks in work-friendly long styles and sporty trainer cuts that'll help liven up your gym uniform. The brand's designs are all bright and bold, from multicolour stripes and polka dots to pop-culture-inspired prints. Pick up a multipack of Happy Socks' vibrant socks in coordinating or clashing patterns that'll instantly make your looks more individual, even if disguised under some smart suit trousers.
What is a Happy Socks discount coupon?
At 1001couponcodes.ca we believe that getting a discount is much more fun! So we offer the best discount coupons Happy Socks for free. Together we also provide special offers, links, exclusives and many promotions totally at no cost to you.
On our coupon site you can find Happy Socks special offers and deals Happy Socks, plus thousands of offers from the largest and best online stores in Canada and the world, we filter only the most trusted stores with good customer service. We also check out store specials and make them available to our most special readers. You can make your purchase at Happy Socks and get a discount using the Happy Socks discount coupons that we update daily.
We usually highlight coupons that are valid for the entire store, in percentage and then fixed value.
Our goal at 1001couponcodes.ca is to follow the whole internet and publish on this portal all the savings opportunities when it comes to buying, either in the form of discount coupons or event offers. For example, check out our Pottery Barn Coupon Codes or Attiphoneunlocking Coupon Codes, they have daily new offers and coupon codes. Through discount coupons, our readers get exclusive discounts on their purchases at Happy Socks and thousands of other establishments. Our site is free, here nobody pays anything to use a discount coupon!
The Happy Socks discount coupon (also known as a voucher, gift certificate, discount voucher, promotional coupon, discount code, or promo code) are codes used by online stores to convince undecided customers to complete their purchase. If you enjoyed the discount offered by our coupons, we recommend that you checkout immediately as they have very limited validity.
How to use this discount coupon Happy Socks?
The Happy Socks coupon can appear in two ways, a code to enter in the shopping cart during checkout, or a specific link that applies an automatic promotion or redirects to a special offers page. Here's a walkthrough to understand how to use the discount coupon Happy Socks:
- click on "get coupon";
- copy (ctrl c) the coupon code and click "go to store";
- Some coupons are available in link format, so be smart, because when you enter the store you should realize the discount applied to the products;
- navigate to Happy Socks and choose the product you want. put it in the shopping cart, paste the coupon (ctrl v) into the field called "discount coupon" or "gift card";
- see if the discount was applied correctly. the best coupons expire soon, so we recommend finalizing your purchase.
- If you enjoyedTell everyone how you got a discount on Happy Socks!
What is a Happy Socks coupon code?
A coupon code from Happy Socks is a alphanumeric code that you use to get the discount on your order. These Coupon Codes are also called coupon code, promotional code, discount code, promo code or voucher. Webshops from around the world use these types of codes to give discount to their customers on certain products or orders.
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How can I use a Happy Socks coupon code?
An action code or promotional code from Happy Socks Can be used in two ways. The first way is by simply clicking on "SHOW CODE", copy the code and paste it into the shopping cart of the webshop. The other way is by clicking on 'VIEW OFFER', you will then be redirected directly to the webshop and the discount will be applied automatically.
How do you find a couponcode at 1001couponcodes.ca? First of all, look for the desired store in the search bar at the top of this page. Are you looking for a particular product or brand? Then you can type it in the search bar. You can also find your desired webshop in our "SHOPS A-Z" or "CATEGORY" overviews. If you've come to our webshop page, choose a coupon code or offer you'd like to use.
- Copy the couponcode from Happy Socks by clicking at "SHOW CODE" or "VIEW OFFER"
- Does a coupon code appear? Then you can copy the code by clicking at the button "COPY"
- Does the modal not show a coupon code? Then you can click directly in the big blue button "VISIT Happy Socks
- On the Happy Socks website select one or more products and place it into the shopping basket. When you are finished, then have a close look at the basket. Just before the actual checkout, there is somewhere the option to enter an action code, promo code, voucher or coupon code. You paste (CTRL V) here the previously copied code and the discount is applied immediately.
- Please check if the discount has been applied correctly, as it may occur once you're just late and the coupon code has expired. It may also be that the coupon code is only valid for a particular product. In that case, you can just get a new coupon code from our website. It is therefore important that you read the terms of the coupon code.
- Successfully? Then share our Coupon Codes, promotional codes, promotional codes and offers with your friends and family, so they can also make use of additional discounts.
FAQ
What are the current promo codes or offers available for Happy Socks in February 2025?
Currently, promo codes and 5 deals available for Happy Socks:
Step into Happiness with Happy Socks Sock Sale at Happy Socks
Add Fun to Your Outfit with Happy Socks
Limited Time Offer: Happy Socks Sale
How much can I save at Happy Socks?
In the last 30 days, 3 members have saved on average 10% at Happy Socks.
How do I use Happy Socks coupons?
To use a Happy Socks coupon, copy the related promo code to your clipboard and apply it while checking out. Some Happy Socks coupons only apply to specific products, so make sure all the items in your cart qualify before submitting your order. If there's a brick-and-mortar store in your area, you may be able to use a printable coupon there as well.
How many Happy Socks online coupons are available?
There are currently 100+ Happy Socks online coupons reported by Happy Socks. These deal offers are available online, including coupon codes. Today alone, users have collectively cashed in on 5 offers.
How to save money at Happy Socks?
You can save money at Happy Socks by using one of the current Happy Socks coupons from 1001couponcodes.ca. Right now, the most you can save is 10%.
How long do Happy Socks coupons last?
The Happy Socks promo codes that are currently available end when Happy Socks sets the coupon expiration date. However, some Happy Socks deals don't have a definite end date, so it's possible the promo code will be active until Happy Socks runs out of inventory for the promotional item.
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