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GOLDEN GOOSE
Wife-and-husband design duo Francesca Rinaldo and Alessandro Gallo began making Golden Goose sneakers in 2007. Their mission: to marry West Coast skater cool with traditional Italian craftsmanship. A celebrity fan base soon followed, and today the brand's handmade shoes-particularly the coveted Golden Goose Superstar style-are a top choice for guys who prefer kicks with character.
HERSCHEL SUPPLY CO.
In 2009, Vancouver-based brothers Jamie and Lyndon Cormack established Herschel Supply Co., naming it after the small Canadian town where their father grew up. Since then, the brand has become globally renowned for its assortment of well-designed Herschel backpacks, bags, travel goods, and other accessories-all rooted in timeless, functional heritage style.
KENZO
KENZO launched in 1970 as the print-centric vision of Japanese designer Kenzo Takada. Today, Felipe Oliveira Baptista carries the torch. When the Portuguese designer took over as creative director in 2019, a new chapter in the brand's history began-Baptista gives the label's trademark tiger and eye logo an unexpected, artistic spin. It's easy to see why KENZO's graphic tees, buzzy sneaker collaborations, and attention-grabbing accessories have become cult favorites.
MADEWELL
Madewell brings its denim expertise to the menswear arena, offering a core collection of straight and slim-leg silhouettes in a range of washes. But the brand's talents don't stop at great jeans. Also on offer: wardrobe mainstays like crewneck tees, casual shirting, and classic field jackets.
MAISON KITSUNE
Maison Kitsuné began in 2002 as a record label founded by Daft Punk manager Gildas Loaëc and architect Masaya Kuroki. Since expanding into fashion, Paris-based Kitsuné-which means 'fox' in Japanese-has offered men's clothing and accessories that're equal parts polished, playful, and cool. Expect sharp button-ups and fine-knit sweaters mixed in with casual signatures, from denim jackets to logoed Maison Kitsuné sweatshirts, tote bags, and tees.
OAKLEY
In 1975, entrepreneur Jim Jannard started Oakley out of his Southern California garage. Today, the global company is one of the world's most trusted sports eyewear and apparel brands. Competitors and non-athletes alike are especially keen on Oakley sunglasses, which come in both classic and supped-up performance styles (think goggle shapes, bridge pads, and polarized lenses).
PAIGE
A staple in any denim head's wardrobe, PAIGE jeans combine impeccable fit with quality materials. The label's wide range of washes ensures you're completely covered in the pants department. Choose from expertly faded indigo, extra-dark denim, or equally versatile shades of tan and charcoal.
R.M. WILLIAMS
In 1932, R.M. Williams footwear was established by its eponymous founder to outfit ranchers with shoes that could withstand the brutal conditions of the Australian Outback. Since then, the company has continued to make exceptional-quality R.M. Williams boots-from trademark men's Chelsea boots to biker styles and chukkas-in addition to a clothing lineup of rugged-yet-refined leather jackets, moleskin trousers, and raw denim jeans.
RAG & BONE
Led by English designer Marcus Wainwright, style-crowd favorite Rag & Bone combines modern American design with British heritage. The New York label's high-quality menswear classics, in particular, effuse downtown cool. Sharp dressers favor the brand's crisp button-downs, blazers, and cashmere sweaters, while laid-back types break for their baseball caps, workwear jackets, and signature Rag & Bone jeans.